Short, up to 60 seconds videos are creative, addictive and, what is most important, shareable. Instagram reels is a great way to increase audience engagement, as well as create awareness of the media outlet. To keep up with other social platforms, such as TikTok, Instagram constantly releases new features to benefit both brands and creators. We suggest looking at the most trending reels features that every journalist should use to succeed.
Dual Camera
Shooting with two cameras is a basic technique used by journalists to get twice as much coverage with different angle framing. However, for Instagram it is innovative. This feature allows users to create content using back-facing and front-facing camera simultaneously. This feature is available only when recording reels and can be helpful to depict the event and show a person’s reaction to it.
Remix content
Collaboration is crucial for problem-solving purposes, additional knowledge, understanding the essence of team work, and making closer ties with individuals or organisations. Since 2021 users were able to remix reels in order to collaborate with other people. Now this feature can be applied to photos. What you can do is attach your photo or video to someone else’s Reel or photo and upload it as a Reel. Not only does it raise awareness of the brand, but also encourages journalists to generate breakthrough ideas as a result of work of teams seeking to creatively solve audience challenges. To attract more attention to this kind of collaboration journalists may add stickers, polls, or text.
Interactive supplements
Recently Instagram has enabled users to add stickers, such as polls, quizzes, or emojis to reels. This contributes to the audience engagement and the organic growth of the account in general. By means of the feature journalists have an ability to get to know their audience and their attitude towards various issues.
Auto-captions
In the Scrolling Era when people absorb information on the go journalists often resort to adding subtitles. Captions have become an essential tool for audience engagement with videos as the user remains an active participant regardless of whether the reel is being watched with or without the sound. The feature automatically converts anything said in the video into text, which makes Instagram content more accessible for the consumer and simplifies a journalist’s job.
