On 11th of December, Instagram created the ability for users to post Reel replies on their videos. This feature has been seen more famously on TikTok for some time and the similarities of the apps are increasing. Reel replies are a strong way of increasing more conversation between the Instagram users and lets more interaction between influencers and celebrities with their fans. Instagram is constantly trying to make the app more interactive and this feature will do just that. Also with content creators becoming more popular this feature will be beneficial to them as it creates a more personal connection with the fan. With Instagram’s highly customisable stories combined with reel replies which can be placed anywhere, it’s sure to create a buzz.
Reels are only 15 to 30 seconds long so the content that goes into it is normally straight to the point and concise. With the feature, there is way more scope for creativity, as the question or comment is already on the reel. Additionally globally, reels replies are already hitting it off with users increasing by the minute. Instagram is already the top social media platform out there and with immersive technology evolving these updates will continue to amaze younger generations. Â