Follow @Anthony_Organ
As we continue to redesign the site, it seems right to base this week’s Top Tips around websites.
And with that in mind, this week’s first tip is to use regular features as a way of bringing people back time and time again.
Though of course it’s good to have completely unique, fresh content whenever possible, the benefits of having a core set of regular posts should not be undervalued.
Take a quick glance at our first post and you’ll see a number of weekly features promised, including the Friday interviews and the Top Tips you’re reading now.
When Sarah Laitner, communities editor at the Financial Times, spoke to us last week, she was singing the praises of the daily Markets Live web-chat as a good example of this.
Part of the free Alphaville blog, this chat takes place at the same time every morning and always attracts a thriving comment community.
If users know there will be certain content at a certain time, they’re more likely to come back each week to check it. Once they’re back, you can show them all the other wonderful things you’ve been working on.