Guerrilla marketing is…
A way to drive publicity and, as a result, brand awareness by promoting using unconventional methods designed to evoke surprise, wonder, or shock.
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The following examples give a clear picture of the brand and its promotional activities
GUERRILLA MARKETING AND SOCIAL MEDIA
Guerrilla marketing tools can be used even with a niche style in which users can be driven to the product or the news. For instance, using the FIFA WORLD CUP FOOTBALL as a cursor/click on the Twitter deck (desktop). So, whenever there is a click, a football pops up instead of an arrow, reminding the user of the current match going on in the world cup.
Here are examples of Guerrilla marketing social media campaign
Flash mobs T-Mobile Dance
Ex Machina on Tinder
A robot-generated woman that sounded like the woman from the movie Ex Machina began interacting with people on Tinder. It gained popularity on social media and was shared on many platforms.
King Kong 3D
Using hashtags like #kingkong created a great buzz for the makers while people were sharing their experiences on social media platforms like Snapchat, using this hashtag along with photos on Twitter and Instagram.
Oreo Cookies & the Super Bowl
In 2013, in the third quarter of the Super Bowl at the Superdome arena, a technical failure caused the lights to go out for 34 minutes. The social media team of the ‘Oreo’ quickly jumped to take advantage of this situation and started tweeting an ad that read “Power Out? No Problem” along with the caption “You can still dunk in the dark.”. This tweet made almost 15,000 retweets with more than 20,000 likes on Facebook and was also posted on Tumbler by Digg.
Guerrilla marketing technique has proven highly successful for various brands and products in traditional news mediums. Using this technique on social media platforms may act like a challenge for social media experts; however, it may spread like a fire in the woods if it hits the bullseye.