Here’s what happened when #Carex started trending on Twitter

Last month a photo of a bag of tea landed both the Chancellor Rishi Sunak and Yorkshire Tea in hot water with incensed Twitter users.

Quick Budget prep break making tea for the team. Nothing like a good Yorkshire brew. pic.twitter.com/zhoQM9Ksho

— Rishi Sunak (@RishiSunak) February 21, 2020

A user called Sue Lane took to Twitter to reprimand the tea company for their perceived association with the Chancellor. “Sue, you’re shouting at tea” started trending on Twitter after the tea company made this memorable clap-back.

Sue, you're shouting at tea.

Please do look after yourself and try to be kind to others. We're going to mute you now.

— Yorkshire Tea (@YorkshireTea) February 25, 2020

Today, #Carex started trending on Twitter after the Chancellor posted a photo asking people to wash their hands. Here are the top liked and retweeted posts containing “Carex”.

The board of directors at Carex this morning #panicbuying #coronavirusuk pic.twitter.com/PcV319xCiY

— Graham Vickers (@GRVickers) March 3, 2020

*Waits for Sue to start shouting at Carex* pic.twitter.com/aYuKqebLFv

— Mike Pullen (@MikePullen1969) March 3, 2020

Thankfully Carex has washed their hands of their Twitter. Their marketing team are relaxing with a nice cup of @YorkshireTea

— Tyrrells (@Tyrrells) March 3, 2020

Here’s how it played out in numbers.

Tweets contatining “Carex” peaked around midday after the original tweet was posted at 11am.

The most common hashtags associated with Carex are #carex and #Carex, followed closely by #coronovirusuk and #coronavirus. However, there were some shock contenders from #Hiring, #MummyDiaries, and #panicbuying.

By far the most popular emoji in tweets containing Carex is 😂

Top mentions included in Tweets. Honourable mention to @YorkshireTea and @eBay.

Word cloud showing most commonly used words in tweets containing “Carex”.

Find out how to scrape Tweets with our guide to Scraping Tweets in R.