Your Key Questions Answered: Media Moments 2022

The Media Moments 2022 report by Media Voices is out.

Here’s a rundown with some key takeaways from each section as we try to answer some of your questions following the publication of the report:

Has it been a good year for advertising?

It’s been a mixed bag for advertising. There have been a number of factors that have proved difficult for the advertising sector with the recession providing challenges as well as the changing landscape around third-party cookies.

It’s not all bad news- there has been continued growth in podcasting and on social media rising star TikTok.  

Has 2022 been the final nail in the coffin for TV?

TV is well and truly out. In the US streaming is now more popular than cable or broadcast, and in the UK the threats to public broadcasters are ongoing. The new rolling news channels (GB News and TalkTV) have floundered with poor investment and weak ratings.  

How’s trust in journalism?

70% of people worry journalists are lying to them. Ways to rebuild this trust include making the news more accessible, adopting solutions journalism, and clearly labelling opinion.  

But what does the future look like?

There have been some positive in 2022. The Oxford Climate Journalism Network was one of the collectives pushing forward climate journalism and increasing its profile within the newsroom.  

Local news is seeing a revivial thanks in part to newsletters and tools such as Substack and Axios Local.

Speaking of newsletters, they are key to building relationships with your audience. As cookies are phased out, newsletters can become the new way to provide targeted material to your readers and gather engagement data.   

Subscription models prove valuable with almost 15% growth in digital subscriber revenue among Association of Online Publishers in June 2021-2022.  

Podcasting is still growing – 73% of Americans over 12 listen to digital audio monthly. Whereas radio is suffering as the BBC shrinks its output. 

Bad news for the social juggernauts?

Meta’s years is described as an ‘ annus horribilis’ with its stock plummeting and huge losses on metaverse labs. Twitter is not fairing much better post Musk takeover with confusion over what is to come next and publishers and journalists jumping ship to other platforms such as Mastodon.  

What about web3? NFT trading is down 97%, Meta’s Horizon Worlds platform has is at barely half their target monthly active users, but AI journalism has quietly crept in and is being used in many newsrooms.