High YouTube viewership can be an essential source of revenue for journalists. Whether it be podcasts, reviews or daily news, YouTube has a lot of eyeballs and the viewership is still growing by the day.
For those planning to work on a YouTube channel or have an existing one with decent views on videos, these methods can help yield more revenue.
Display AdÂ
Through Google’s display ad program ‘Adsense’, video publishers can make revenue on CPM (Cost Per Millennium or per 1000 impressions) and CPC (Cost Per Click) basis.
However, you need 1000 subscribers and 4000 watch hours over a one-year period to qualify for this.
Sponsored AdÂ
Through brand partnerships, publishers can advertise products in their videos for a fee, depending on the content, the number of products, how big or small the company is.Â
Affiliate Marketing
By showing a product in the video and providing a link in the description, the makers of the product provide a fixed commission on every sale through the link. The standard commission usually begins from 10%.
Recurring Memberships
Regular viewers can get memberships to YouTube channels at a monthly recurring cost. The perks include exclusive content, emojis and shoutouts.
Super Chat and Super Stickers
During live videos, viewers can use these features to either highlight their comments or get digital images to show up on the live chat feed by donating an amount of their choice.Â
Direct Donation
By using the ‘Thanks’ option on videos, viewers can donate an amount of their choice to support a YouTube channel.
All methods of monetisation rely on regular interested viewers. It is important to build a following through consistency and credible content.