Most people don’t have the ability to get in front of a camera and start talking about a topic like it’s the most usual thing to do.
You can try, but you might doubt what you want to say, who’s the best person to interview, or how to express the idea in the best way and end up with a video that does not explain well the message you want to convey.
It is the same problem with a social video. You have the first 3 seconds to catch the attention of your audience before you lose them. Therefore, you might just get straight to the point and make sure what you show first will really surprise, shock, or challenge your target audience.
- Choose an appropriate topic. Videos that challenge the ordinary, using unusual or risky situations, are a great way to grab the attention of viewers and keep them to the end.
- The importance of light and sound – good lighting and sound are essential. It is what will make your videos take a quality leap!
- Focus on creating an easy structure to follow – try to mark these diverse sections so your viewers keep on the thread of the content and do not get distracted.
- Choose the images you like the most but do not mix different formats within the same video or it may confuse!
- Don’t try to insert very flashy transitions or they will mislead more than anything else.
- Play music in the background. Music can create emotion for the viewer and dynamism to the video. Additionally, changing the music in the last part of the video where you tell the conclusion is also interesting.
As the technology evolves, we have seen how the amount of content and the attention patterns are becoming shorter, so it is necessary to adapt to the measures indicated by the audiences.