In an industry that’s constantly changing and evolving, it’s essential that journalists keep up with the latest digital trends and news. The recent job losses at BuzzFeed and HuffPost sparked angst and fear within the industry. But they also showed how important it is for journalists to understand what makes a business model sustainable.
To keep on top of all things in media innovation, here are six digital new sites you need to add to your reading list.
Digiday
Their mandate is to ‘confront truths in technology’s transformation of global industries’. Digiday says it seeks to provide quality insights into the digital sphere, focussing closely on the media and marketing. Their weekly podcast discusses global trends that contribute to changing the media landscape, and highlights the stories that have an impact on the way in which brands and agencies work.
Social Media Today
Looking at the latest practices in social and digital, Social Media Today’s mission is to provide insights into the ways in which we are consuming information. It seeks to break down the variety of tools, voices, and platforms available, providing the online community with a thorough understanding of how they can use this information to further their brand’s success in a digital age. Their YouTube channel features a range of social and digital marketing experts, showcasing the diverse voices within the industry.
Read also – 13 Newsletters Digital Journalists Should Subscribe To
Hootsuite Blog
This Canadian social media management platform has a blog to help you optimize your social media platforms to suit your brand’s needs. As Hootsuite is one of the most widely used social managing platforms, social gurus flock to this blog, to learn more about the latest and greatest in the social media world. Recent blog posts included important news and tips about resources, skills and strategy.
Reuters Institute
Affiliated with Oxford University, this research centre prides itself upon informing today and tomorrow’s journalists by encouraging a global conversation about news and how the media will look in the years ahead. Their mission is to inform and prepare journalists for future challenges, ensuring they’re ahead of the curve, rather than falling behind. The institute’s digital news project showcases the latest developments in digital news, highlighting trends and predictions that will have an impact on what the industry looks like in the future.
Nieman Lab
What sets the Nieman Lab apart from other digital news sites is the organisation’s dedication to innovation. The Lab seeks to help journalists understand their readers better – aiding them in analysing what works with an audience and what doesn’t. With a strong focus on original research, the Lab also shares the latest news in mobile and apps, social and audience, reporting and production. It also has a section focusing on the diversity of business models in the industry.
Sprout Social
Sprout Social offers the tools and tips needed for success across all social platforms. Built on what they call ‘The Sprout Platform’, the site offers resources to enrich your knowledge of social data analytics, streamline engagement approaches, manage and deliver content, ensuring you’re right up to date with the latest trends. Â