Week two of editing IslingtonNow‘s social media channels fell to me, Andrew.
I explained about it in a bit of detail in an audioboo, posted whilst I was out doing more stories for the website. One thing I can say for definite is that it was a very busy, non-stop weekend and week.
Essentially, what the struggles were when using the social media is the fact the account has laid dorment for around 11 months before coming on to it. Antonia last week detailed how the first week went here.
This week, we started on Saturday with a Klout score of 36.95, and we had 965 Twitter followers.
As Antonia said:
Islington is a social media-savvy borough. The population is young and it is home to a multitude of cutting-edge companies, not least around Old Street (AKA the Silicon Roundabout). Lots of things, of London-wide and national importance, happen here. All this means it’s possible to both source and promote stories by digital means.
We used the account to source opinion on a few stories, and of course monitor what was going on around Islington.
This week, IslingtonNow saw it’s busiest day under our editorship. 315 hits on Thursday, mainly because the post about Bob The Cat went up. We also had Google Analytics live stats, which encouraged people to share the site and see the views go up throughout the day.
We have the searches set up, and monitor those for stories and hints and tips. We found, through social media, a fire that just broke out in a place within walking distance. Myself and James Titcomb went down there, and got the story fairly quickly, with pics.
At the end of it, we had Klout score of 40.69 and our Twitter followers numbered 1,002. A good increase, I think.
Next week – Week 3 of 3.