The Interhacktives podcast is back, and in our first episode, we’re tackling all things Audience Development, Growth and Management.
On this episode, we have Sarah Marshall, Head of Audience Growth at Vogue Global. We talked about using KPMs (key performance metrics) that are specific to your brand, the perils of clickbait, and how to manage a global community with many bodies. Sarah also has a great deal of high-level expertise in audience development which we were delighted she chose to share with.
Above all, this is a vital listening for turning social media from a necessary evil into a money-spinner. If you work at a media organisation or as a social media manager – or have even just wondered what it might be like – don’t miss the opportunity to hear from one of the industry’s leading figures in conversation.
Make sure to stay tuned for much more from the Interhacktives podcast team. As well as interviews, we will be piloting a new social media news roundup, which will go up on all of our channels. Find us on Youtube, Soundcloud, and of course Interhacktives.com.
In the meantime, check out our latest article on Tik Tok sensation Sophia Smith Galer.