Whether we like it not, social media dominates our lives, with that in mind here are 3 platforms that you (maybe) don’t use to their full potential and will make you even more of a social media mogul than you already are…
Pinterest is often extremely misleading, Gen Z often see the platform as the site for nail colour inspo or minimalist bedroom décor. However, there is scope for so much more on this platform and often users don’t fully maximise its potential.
- Sync your Google analytics and your Pinterest analytics.
As long as your account is a verified business account then you are able to view the stats. By doing this you can see which of your original pins are the most popular. For journalists, this allows for you to understand your audience and their preferences.
- Change your board details to improve visibility.
Click the ‘edit board’ button where you can change the settings such as: name, description, category and cover and then press ‘save’. By changing your boards name, your audience engagement will increase and your boards will not sit stagnant.
- Adding URL links after each pin
Whenever you post images and content ensure they link back to your own personal page on your site.
LinkedIn is the classic case of ‘let’s look super professional because we’re poor and need a job’, but with any other social platform all airs and graces go out the window. So how can you use the platform for more than a glossy front for potential future employees?
- Be selective with your connections
It may be tempting to connect with the people you sat next to in GCSE Science to boost your numbers but realistically that’s not going to be relevant networking. Instead, hone in on your future job and connect and follow people who are channelled directly to that industry, even if that means not having as many connections.
- Engage!
Having a perfectly polished profile isn’t enough, you need to engage with others on the platform. This doesn’t mean posting thoughtful content every day, but rather, being social and helpful, don’t forget…it is still a social media tool. Journalism is a community based on contacts, the more you engage with your colleagues the more your voice will be heard.
- Get yourself endorsed
Getting people to sing your praises will never go amiss even if it’s from work experience or internships.
Snapchat
Since the sites creation back in 2011, Snapchat has been used for friendships, relationships, affairs and now business…
- Keep content consistent, concise and thematic
Posting your Pret lunch isn’t going to cut it anymore, people just don’t care. Make sure you’re posting relevant content that sticks to a loose framework so subscribers know what they’re signing up for. This also makes your audience successfully niche steered towards your passions.
- Utilise Snapchat analytics
Once you’ve established your audience this will allow you to monitor said audience. You can learn what is received well and see your highest engagement times meaning you can use this to improve in the future.
- Post regularly and sell yourself
Posting often will keep subscribers active and interested, having said that, don’t post 10 minutes of Snaps a day because people will eventually get bored and stop looking through your story. Also, make sure you’re promoting your account in the bio of each of your social media accounts, adding people on Snapchat can sometimes be tricky.