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Audience & Social

As a journalist, it is a good idea to get familiar with Douban, otherwise known as the ‘Chinese Reddit’ to see how can you use it to find news, comments, and opinions from the country of 1.3 billion people....
Voice assistants are being forced on us at every opportunity, and news organisations are scrambling to take advantage. But is voice just shifting social media's problems onto a new platform?
David Hieatt, founder of Hiut Jeans, was stuck in a rut. The launch of his Welsh-made jeans had gone well but, after an initial soar in sales, the orders stopped coming in. Just stopped. What did he do? He...
Snapchat has made Maps available on the web, so is this another masterstroke or are journalists being given a tool that users didn’t respond to?
Trump, the original 'boy who cried wolf' of fake news, has recently been an actual victim of a fake news story. But how did the "incident" at the Koi pond spread so far before being verified?
In the current 24 hour news cycle, staying on top of current trends can be tough. So, to help make life a little bit easier, we've put together a list of 5 (and a half) active Twitter hashtags to look...
In this week’s podcast, Luke Barratt and Jasper Pickering talk about the growing importance of live-streaming on Facebook for media organisations and the average Joe alike. As Facebook grows its video platform, Zuckerburg is pushing users to interact with each...
https://www.youtube.com/watch?v=5jBPqveBdfk The idea of virtual reality isn’t new: Sega made a headset in 1991. VR as a storytelling device, however, is picking up traction in newsrooms and becoming more complex as the medium is explored. How many journalists can say...
As Facebook founder Mark Zuckerberg told investors of his ‘video first’ strategy, content creators are trying to find ways to optimise their video output and attract larger followings. Social video has been around for many years but is now  considered...
We love the Internet because it’s a treasure chest of information, and a place where we can join groups to communicate with people who share our interests, no matter how niche the subject or how scattered about the world we...
On this week's Data Day, Luke Barratt and Bridie Pearson-Jones discuss what relationship tech companies in Silicon Valley can or should be doing to resist Donald Trump. Such companies overwhelmingly supported Clinton in the US election, and have in...
There is one clear fact about journalism and social media, i.e. Twitter is the ‘Holy Grail’ for journalists. The 140 characters in a tweet are used by a majority of journalists for breaking news and microblogging. Almost every journalist has...
Did Pope Francis endorse Donald Trump? Did Hillary Clinton sell weapons to Isis? If you don't know the answers to these questions, you may have been the victim of fake news. In the first episode of a new podcast...
The last time I checked, WhatsApp was not one of the most popular social media apps among journalists. It was trailing Twitter, Facebook, Messenger, and Line by far. Many a journalist have written off this chat app with a disputed 800 million...
As most digital journalists know, Snapchat is a vast and in some ways underutilised tool. Snapchat claims to have over 8 billion users per day - an eye watering number compared to the 2 billion they had only last...
Facebook can be a very valuable tool for traffic for many websites, and mastering an online presence on the social platform is often the difference between life and death of a publication. Recently, Facebook's algorithm has been modified to promote visual content, such...
and Esmeralda Sandoval Analytics are some of the most effective tools publishers have for distributing stories. Yet, implementing analytics and tailoring them to an organizations specific needs has proved challenging for many news rooms. We spoke to Federica Cherubini, a media consultant...
Why live tweet? Share: If you’re interested in an event you’re attending, the chances are that others who can’t make it or don’t already know about it will be interested too. Live tweet to give them an insight into the...
Pioneers from the frontiers of social media newsgathering and user-generated content (UGC) shared their wisdom at News:rewired's 'in focus' event last week. Below are my seven takeaways from "The Wild West of Social Media" panel event, featuring Aine Kerr, managing editor...
Twitter, rather than existing as an amorphous abstract cloud of individual opinions, links and gifs, is closely bound up with existing communities and groups. Scotland is notable for the skill of its political classes on Twitter. The leaders of the...