Lies, damned lies and statistics – everyone knows this famously pithy quote often attributed to 19th century British prime minister Benjamin Disraeli. In the social media world though, it’s statistics that are king.
There are lots of free tools you can use to measure social networking success. Here is a list of some of the best out there to help you get a handle on just how other people and organisations are doing on Facebook and Twitter.
A free online service that will tell you when a Twitter profile was started. It is useful for analysing early Twitter activity and what events corresponded with your subject’s early Twitter use.
A paid for service (it does, however, have a free trial available for demo) that allows users to measure Twitter account follower levels, interests and influence of an account that you do not control.
The free version of this service allows you to compare two different Twitter accounts to provide some valuable insights into an account’s activity in comparison to other similar accounts.
Fanpage Karma is a powerful analytical tool that allows you measure a number of key benchmarks for how effective a fan page is. These include the ability to easily measure the size of likes on a fan page against growth levels and ranked profile performance.
When combined with data that is available on fan pages themselves via Facebook Insights, it and the other tools on this list become fairly powerful for analysing page activities.
Its free service allows you to compare one fan page to another, which can be very useful when comparing competitors on Facebook.
This free tool lets you input a Facebook page URL and gives it a rating out of 100 based on a comparison of other pages. It also gives a series suggested improvements that can aid in-depth analysis of the social media strategy that the page is operating.
This is not a definitive list by any stretch, so if you have anymore tools you use and would recommend please share: